Is your marketing relevant during the Coronavirus pandemic?
Mark Schaefer has posted an excellent and relevant article on his blog giving tips on how to make sure your marketing is relevant in the pandemic.
7 Non-obvious coronavirus implications for marketing
1. Are you relevant in this moment?
Please take a long, hard look at the goods and services provided by your business. If you are not absolutely relevant to the world as it is RIGHT NOW, simply putting your business online or holding a webinar isn’t going to help the situation.
2. Safe, familiar, comfortable
In a time of unprecedented global stress, people will reach for the familiar to soothe themselves.
3. Content babies
Somebody observed that with so many people locked in, we will probably have a big surge in children being born nine months from now! Well, I see a similar thing happening with content projects that have been on the backburner.
4. Dressing down
As soon as the virus reality took hold, people were posting photos and videos saying “Look at me! I’m working from home!”
And they all looked … to put it politely … disheveled.
5. A desperate rush to produce
There are millions of speakers, meeting organizers, event planners, hospitality professionals, and consultants who suddenly, and dramatically, have no work.
6. Explosion of innovation
As I was heading home on what will probably be my last airline flight for a very long time, I overheard a man on his phone. “We are going to have to re-think everything,” he said.
7. Dispensing hope
Fear is contagious. So is hope.
read the full blog post here.
Mark Schaefer is the executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.
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